Excel 2016 for Advertising Statistics by Thomas J. Quirk & Eric Rhiney

Excel 2016 for Advertising Statistics by Thomas J. Quirk & Eric Rhiney

Author:Thomas J. Quirk & Eric Rhiney
Language: eng
Format: epub
Publisher: Springer International Publishing, Cham


D19: the result of the formula needed to compute cell B19 (use two decimals)

D22: =SQRT(D19) (no spaces between symbols) (use two decimals)

This formula should give you a standard error (s.e.) of 1.98.D25: 1.96

(Since df = n1 + n2 – 2, this gives df = 109 – 2 = 107, and the critical t is, therefore, 1.96 in Appendix E.)

D28: =(D4 – D5)/D22 (no spaces between symbols) (use two decimals)

This formula should give you a value for the t-test of: −4.55.

Nest, check to see if you have rounded off all figures in D13: D28 to two decimal places (see Fig. 5.11).

Fig. 5.11Results of the t-test Formula for the Soft Drink Taste Test



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